PIERRE CARDIN EYEWEAR COLLECTION CAMPAIGN

The magic of Venice reflected in new sun and optical eyewear The new campaign dedicated to the Pierre Cardin eyewear collection for Fall/Winter 2014-2015 is inspired by the brand's Venetian roots: the elegant background in the visuals is the marvelous Palazzo Ca' Bragadin on the Grand Canal, the Venetian residence of Mr. Pierre Cardin. Shot in one of the places that was home to Giacomo Casanova, the sophisticated new visuals are in line with the new eyewear collection and emphasize the brand's refined style with a touch of the romantic allure of timeless elegance.   The new sun and optical models pay tribute to the atelier's style, with jewel details inspired by Mr. Pierre Cardin's creations and innovative interpretations of materials like acetate in a pleasing combination of the past, present and future.