Persol and cinema, a historical bond renewed at the Nastri d’Argento The 68th Award promoted by the Italian union of movie journalists went to Claudio Santamaria

The 68th Award promoted by the Italian union of movie journalists went to Claudio Santamaria Claudio Santamaria, the star of "Il Venditore Di Medicine", is Persol - Nastri d'Argento 2014 Personality of the Year. Following Maria Sole Tognazzi and Pierfrancesco Favino, he received the special Persol Award in agreement with the Italian union of movie journalists that promotes the Prize. At its 68th edition this year, the prize goes to an actor or director who had an exceptional performance during the year.   This specially significant recognition for the stars of Italian cinema marks the fourth year of the collaboration between Persol and "Nastri d'Argento", an award which was set up in 1946 and is Europe's oldest movie award. Cinema has always been a part of Persol's DNA, a brand that is synonymous with elegance and fascination, a legend in the history of Italian and international eyewear. Since the Sixties, Persol models have frequently starred in some of the movies that most represent Italian cinema and have become the personal choice of numerous unforgettable artists and talents in the world of cinema and the international star system. It is a bond that has remained unaltered over time and an award – assigned in agreement with Nastri d'Argento – that is perfectly in tune with the values of quality, style and personality that Persol has always expressed and which in recent years has been successfully linked to Italian cinema.   The protagonist and undisputed representative of a tradition of quality and genuine "Made in Italy" style, now more than ever before Persol is an icon of everlasting charm and elegance. The Persol eyewear collections always feature the brand's traditional and distinctive elements that made the quality, design and technology of Persol lenses and frames famous. Attention to detail is expressed particularly in the offer of different calibers for sunglasses and optical frames, thereby guaranteeing made-to-measure fit and comfort, just like the clothing by the best "Made in Italy" couturiers.   The collaboration between Persol and Nastri d'Argento confirms and renews the successful bond between the brand and the international world of cinema. It also testifies to Persol's commitment to culture and art of considerable quality, exclusiveness and refinement, values that have always inspired the development of the Persol collections.