
New license agreement between Marcolin and Emilio Pucci
Zoppas: "We are honored to include in our license portfolio a brand whose unique heritage is extraordinary, iconic and with a great and deep-rooted tradition" The Marcolin Group and Emilio Pucci have announced the confirmation of an exclusive worldwide license agreement for the design, manufacture and distribution of sunglasses and vision frames by Emilio Pucci. For over sixty years it has been a timeless fashion brand, a synonym of luxury, color, design and 'joie de vivre' conveyed in famous prints, revolutionary silhouettes and fabrics that have always risen above seasonal trends. The 5-year renewable license will come into effect in January 2015 with the launch of the first sun collection. The eyewear line will target an extremely feminine woman who loves sunny, refined esthetics and a luxurious lifestyle where creativity and minimalism go hand-in-hand. Giovanni Zoppas, CEO of the Marcolin Group, commented: "We are honored to be able to include Emilio Pucci in our license portfolio. It is a brand whose unique heritage is extraordinary, iconic and with a great and deep-rooted tradition. We share a huge affinity for attention to the product and to brand rules and values: all elements that enable us to be successful on an increasingly challenging market. We are certain that the quality of the female world we target will be enriched with our product offer". Maurizio Marcolin, Style & Licensing Officer, Marcolin Group, added: "Emilio Pucci pioneered Italian fashion throughout the world and it is still an atelier that amazes because of the originality and exclusiveness of its creations. It is also for this reason that we are excited about starting this new and stimulating adventure. We will make all our know-how available for guaranteeing a product that is consistent with the unmistakable Pucci style through design, materials and colors that are always avant-garde". Laudomia Pucci, CEO of Emilio Pucci, stated: "We are excited about working with the Marcolin Group. Both companies are the bearers of Italian values and know how to creatively and innovatively interpret the heritage of which we are the international testimonies . The constant search for innovative materials, design and quality are a huge asset of this partnership. This agreement will bring about the global strengthening of the product with the aim of growing in this sector in traditional and new markets in pursuit of the consolidation and expansion of the Pucci label".