Mykita: "We can't wait to take part in the next Mido!"

MIDO is a very important event in the company's global sales strategy "We can't wait to take part in the next MIDO!" was the enthusiastic comment by Moritz Krueger, MYKITA CEO and Creative Director. "Considering that MYKITA eyewear is distributed in over 70 countries worldwide, MIDO is a very important event in the company's global sales strategy. Especially because it is held during the first half of the year and draws visitors from all over the world".   Company management was quite vague about the new developments the company will be presenting. We'll discover all the details at the Fair: "We will present new styles for the MYKITA and MYKITA MYLON collections in a wide range of shapes and colors. We're very proud to present at MIDO also a new and stable cooperation with the fashion world".   Haffmans commented on the expectations for the 2014 edition of the Fair: "Again this year, MIDO will be an early indicator of the way business will develop for MYKITA in 2014. We expect continued growth in 2014 and excellent results at the next MIDO".