MIDO WINS EXHIBITIONIST AWARD 2014

The prize for the best special area went to the Fashion District Setting at MIDO 2014 During the evening at the Bea Expo Festival on November 17, the Exhibitionist Award 2014 conceived by Fondazione Fiera Milano in partnership with Asal-Assoallestimenti and organized by ADC Group, was presented for the best exhibition setting of the year. Now at its second edition, the Award is the result of the collaboration between Lombardy Region, Milan Chamber of Commerce and Meet the Media Guru and was created with the aim of awarding setting quality, aesthetics and functionality as well as enhancing the search for new solutions.   The prize for the best special area went to the Allestimento Fashion District MIDO 2014 project by designers Cavaletti and Pagliariccio Set Design Creative Studio built by Nolostand at Mido 2014. "The project was selected for its innovative solutions: digital processing of abstract images taken in real time during the exhibition and the impressive suspended interactive installation that fully interprets the desire to engage the public and arouse curiosity, without preventing exhibitor visibility. Moreover, the project was very elegant and impactful. The creative idea and the spectacular setting fully characterized the area."