Mido 2014: the Bestand Award

The importance of emotions and experiences An exhibition is not just a place where products are showcased, and contacts and business deals are made. An exhibition is first and foremost an experience.   Eyewear, machinery, small pieces, and lenses are the real show-stoppers of Mido, extremely high quality products that stem from each and every company's know-how. At exhibitions companies are also given the opportunity to use other elements to attract the attention of trade people, such as consumer experience, which in this case means using a visual and tactile approach.   At the stand contents and container meld and interact with the public. This is where companies can take advantage of a precious opportunity to convey brand-related emotions and experiences to customers. This experiential marketing concept, applied in a strictly B2B context, led to the Bestand project for the most eye-catching, original and communicative stand. Visitors can vote for their best stand using the MidoApp and mobile site. The award will go to the most-voted stand.   The prize-giving ceremony will be on Sunday, 2 March at 6.00 pm in the Fashion District Pavilion. The most-voted exhibitor will have an exceptional prize: the choice of his own exhibition space at Mido 2015.