MEI chooses Zed_Comm
The company has charged Zed_Comm with managing its optical trade press office activity worldwide MEI – company globally known for introducing the milling technology into the ophthalmic lenses edging process – has chosen Zed_Comm for the communication activities towards the international trade press. Created in 1985 by Stefano Sonzogni and Raffaele Scudeletti, MEI has always been focusing on the development of high quality numerical control machines. The debut in the optical sector dates back to the 90s, when the firm launched Sphera, a milling machine for sunglass lenses edging. But it was at the beginning of year 2000 that MEI literally revolutionized the optical market, introducing, as first, the milling technology into the ophthalmic lens edging process: this technique, unlike the more common grinding technology, allows to greatly increase not only the machine flexibility but also its productivity. Moreover, milling is suitable for lenses made of any organic material and guarantees higher performing speed and stability than grinding. Thanks to this process any kind of lens can be cut in complex shapes, with extraordinary results. That is why today MEI machines can be found in the industrial laboratories of the world's most important lenses manufacturers and optician chains. In addition to Headquarters in Valbrembo (Bergamo, Italy) - where the production is concentrated – MEI disposes of branch offices devoted to the commercial and technical support in Chicago, Hong Kong and São Paulo. High quality and reliability are the values that have always been characterizing the firm and its products and that have made its many customers faithful during the years. With two operational offices in Milano and Verona and a proven experience in the optical sector, Zed_Comm has been operating for 25 years as a communication and public relations agency. Besides the traditional services of press office, external relations and advertising consulting, the agency proposes innovative communication methods, events organization and marketing strategies to ensure visibility and high performance levels to its customers.
