Lozza official X-Factor partner

The models by Italy's oldest eyewear brand take over the X-Factor stage The sounds of instruments being tuned and voices warming up. The air permeated with nervousness and excitement. It has begun – at 9.10 pm on Sky Uno HD every Thursday from September 18 – the eighth edition of Italy's most popular talent show and, once again, Lozza is its official partner.   Lozza is again ready to demonstrate its passion for music and support of all program participants by distributing its products to wear during the Daily and Live shows. We all know that artists have their own personal style and it is through this style that their soul and character emerges.   Again this year Lozza has taken on a huge responsibility: encompassing the participants' personality and talent in elegant eyewear. Eternally close to the world of music, Lozza boasts among its testimonials celebrities of the caliber of Marco Mengoni and Mika, one of the current judges on the show and creator of a special edition for the brand.   The world-famous pop star with 28 million discs demonstrated his versatility also at the previous edition of the talent show with a personal interpretation of the vintage and sophisticated spirit of Lozza eyewear.