LensCrafters to Launch Global Advertising Campaign Emphasizing the Role of Eyes in Overall Health

MASON, Ohio— LensCrafters announced yesterday that it will launch a global advertising campaign encouraging consumers to recognize the vital role eye heath plays in overall health and lifestyle. The campaign, titled "Take a Stand for Quality Vision Care," is scheduled to launch on Feb. 2, 2014 and will "communicate LensCrafters' passion for celebrating the eye and acting as a partner in total vision care," the company said.   The campaign will launch in North America on Sunday and then globally with LensCrafters China and GMO beginning in March 2014, LensCrafters told VMail. The launch will begin with television ads scheduled to run this Sunday.These will be followed by print ads in March editions of publications available on newsstands mid-February, and will also include digital platforms, LenCrafters told VMail. -   See more