LA/ES at Mido to present new collections

The company will present all its new products, the outcome of research and development over the past year Backed up by recent changes in commercial and creative staff, LA/ES, Laminati Estrusi Termoplastici S.p.A., the storied manufacturer of cellulose acetate sheets, will be at MIDO again to present its new made in Italy and China collections that are a reflection of the research and development undertaken over the past year.   Specifically, it will present new color and structure effects based on the fashion trends of the future and perfected well in advance to enable its end-customers to be up to date with their finished products. Natural effects, animal prints, gradations, colored Havana, a mix of colors ranging from retro and new luminosity to covering effects and the most recent transparencies for creative experiments with surprising results.   Without being an eyewear manufacturer, LA/ES has already given semi-finished items a strong identity by taking the best from all the technologies available and creating an optimum mix of structure/effect/color that is exciting and inspires the end-customer's creativity. It is the mindset of the company's product development unit that is not purely technological and clearly more demanding in terms of resources, but which is a mandatory step for a company like LA/ES that is involved in the research that heralds the innovation the market needs for differentiation.