J.FRey: “We are proud to attend Mido"

Mido is a very important and privileged appointment with foreign customers It's time for MIDO and the many expectations that come with it. What are yours? "As every year, we are proud to attend Mido, a very important and privileged appointment with our foreign customers. It's also the opportunity to present our new collections, new concepts for the brands we distribute. While the eyewear market meets a strong concurrence, we hard work to create once again the surprise and to continue to share out our passion with our partners, both customers and teams/distributors/agents abroad" said Jean Francois Rey.   Fear, hope, confidence. In what frame of mind will the eyewear industry in general and your company in particular face 2014? "In fact at the moment we are fully concentrated on our work by designing outstanding concepts, using new technologies and facing new creative challenges. Design teams love this, it's our way to work and to permanently improve and bring innovation. A kind of passion but also our reason to « be alive » that can legitimate our great fame in the eyewear field. For this new cession of Mido, we hope to provide our customers with attractive, innovative, up-market and different frames. We continue to work as we are used to, that means the famous J.F.Rey's know-how in design and its unique way in materials using and art of combinations".   Economically-speaking, many companies have felt the backlash of the crisis while others have been safe havens. In which of these areas do you put yourselves? "Towadays the situation is obviously more difficult than a few years before. Designers have to propose innovative, outstanding and high-quality concepts. The competition is rather hard but it also can provides good things by introducing new orientations in the eyewear design. Anyway if designers have permanently today to be distinguished, they absolutely have to preserve their ADN, their design signature. That's our position. J.F.Rey is famous for its unique style and its « french design touch »... so we are strongly able to meet competition on a global basis".   Shape, color, material. What will be the successful factor for eyewear in 2014? "J.F.Rey and BOZ collections should create the surprise, regarding some (secret now) concepts that brillantly combine a strong and creative design, a very elaborated and refined work on stainless-steel such as Bloody Lys or Lace previous lines. Globally we can say stainless-steel strongly comes back into the collections. Innovation will be at the meeting. We also have extended some best-sellers ranges of products such as LACE and COLORBOX collections. When we've launched COLORBOX concept with its titabox© hinge, it was only dedicated to men. But regarding to the success of this line, we've had to introduce women models with delicate and elegant colors combinations. You have to ask and see them at Mido, surely!"