J.F.Rey at Mido 2014

The company will present a lot of new models for his collections The new concept ANIMALS tames with animals skins, very actual if regarding to the fashion trends with animals printed.   Like items of leather goods, the frames are adorned with animal inspired patterns. Stainless steel becomes crocodile, ostrich or rhinoceros skins thanks to a very refined engraving.   Colors come in a totally unexpected palette of shades, with specific pastel shades dedicated for women. A collection which is savagely trendy ! The J.F.Rey ColorBOX® concept is now engraved on our memory. Bias men and high-tech target, the strong and sober design of the frames has attracted the male customer.   Regarding to this best-seller concept, J.F.Rey revisits it for women exploring a refined and lightly subtle style. The black acetate and the primary colors are replaced by a sophisticated and very elaborated design, with the exact tone. An urban and very elegant collection for women.   After Bloody Lys with Fleur de Lys or skull patterns engraving, J.F.REY presents also two outstanding new models: HOLD UP and BANG BANG.   These two concepts confirm the sense of creativity and the audacious design of the brand, that strongly make the difference. A typical J.F.REY design signature, expressing the complete DNA of the brand.   While stainless-steel is engraved, glasses are scratched ! Gold for women or silver for men, the brand brillantly play with a famous urban ganster theme.