Interactive Visual System wins Silmo d’Or

The Essilor associate received the prize for Deep Lights by Activisu, the first device with Wi-Fi connection for vision care Deep Lights by Activisu is a simpler way for eye care professionals to demonstrate to their customers the properties of ophthalmic lenses: transparency, reduced UV rays, blockage of certain harmful wavelengths. This sales support tool dedicated to eye care professionals measures and illustrates how optical and sun lenses filter light. Deep Lights by Activisu helps to open up the market to a series of lenses designed to protect the eyes from the dangers of UV light (for example, Crizal UV) and photo-selective lenses that protect the retina from blue-violet light, a risk factor for age-related macular degeneration (ARMD), and also allow the passage of the "good" blue light that benefits the eyes (for example, Crizal Prevencia). Compact, mobile and with Wi-Fi connection, Deep Lights By Activisu shows measurements in a way that can be completely understood by the user on a computer or tablet screen and even on a smartphone.   First in line in the sector's technological revolutions, IVS is the global leader of technological solutions for electronic measuring and sales supports for eye care professionals. In 2012 it joined forces with the Essilor Group with which it designed Visioffice®, the video column that supports the sale of high-end lenses like Varilux S Series.   Thanks to this recognition for innovation in the Materials/Equipment category, the 2014 edition of Silmo confirms the Essilor Group's leading position in the world of ophthalmology. Recently ranked for the 4th consecutive time in Forbes' list of the world's 100 most innovative companies, every year Essilor invests over € 150 million in research and innovation.