
HOYA: AN EXCLUSIVE EVENT AT MIDO
Partner Customers will be the guests at a special evening event where Hoya will unveil the new advertising campaign "Sei tu il protagonista" (you are the protagonist) An exclusive event for Hoya Center optical outlets on Sunday, March 1, will be the setting for the presentation of the innovative 2015 Communication Campaign in which partner opticians will play a leading role. The opticians will be the protagonists of innovative and unique communication activities aimed at their present and new customers. It will be an evening to remember. From February 28 through March 2, Hoya will also be at MIDO to offer a unique buying experience that only the reliability and professionalism of the Hoya Centers can guarantee thanks to exclusive systems, top quality lenses and highly impactful marketing actions.