Exalt Cycle targets the Middle East

The plan envisages new openings and a showroom in Dubai in September The Swiss brand with all-Italian design and know-how continues its international expansion toward the Middle East.   After strengthening its presence in Europe with the Italian subsidiary in Como and the logistics and operating centers in Lille and Frankfurt, Exalt Cycle has signed an important distribution agreement with Vision & Fashion to cover all countries in the Middle East.   Operating for over 25 years in the eyewear sector, Vision & Fashion has two offices in Dubai and Riyadh and will handle the distribution of the Exalt Cycle collections throughout the Middle East thanks to a team of over 100 people. Actions have already begun with the opening of corner shops inside the most prestigious malls in Riyadh, Jedda and Abu Dhabi; also scheduled for September is the opening of the new showroom in the very central Al Makthoum Street at Riqa Al Buteen Plaza.   "The Middle East market is becoming increasingly important for us; initiatives won't stop here because we will be taking part in the Vision X fair in Dubai with an impressive stand" stated Andrea Trevisol, CEO of Exalt Cycle SA.