Essilor and VSP Global Test Co-Branding Market Concept With Independent ECPs

DALLAS, Texas And RANCHO CORDOVA, Calif.—After holding a series of meetings with independent eyecare professionals around the U.S. over the past year or more, Essilor of America and VSP Global jointly issued a statement that they are testing a marketing concept with a small group of independent practices in Kansas City, Missouri, which will begin this month.   "The doctor practices will retain ownership and remain independent, while benefitting from marketing and business resources that both companies provide," the statement, provided to VMail, said. It further added, "Participating practices will align themselves under a new Personal Optics co-brand, which will feature a robust consumer marketing program designed to drive consumer awareness of the practices and increase dispensary traffic."   See more