DE RIGO PRESENTS ALL ITS NEW PRODUCTS FOR NEXT SEASON

Collections for all the Group's brands are always innovative The De Rigo Group has presented all the season's new products for its brands under license (Blumarine, Carolina Herrera, Chopard, Escada, Furla, Givenchy, Lanvin, Loewe and Tous) and its house brands Police, Sting and Lozza, the latter with Lozza Sartoriale, a highly innovative project in the eyewear world. "In a sector that is seeing a strong downturn in consumption, we believe that it is increasingly necessary to offer customers a truly unique product that is made exclusively for them. This gave us the idea of applying the sartorial concept for the first time in the eyewear sector through the Lozza Sartoriale project in which we strongly believe", commented Barbara De Rigo, De Rigo Vision House Brand Marketing Director. Lozza Sartoriale is an exclusive project that aims to create a tailor-made, unique and sought-after product. In addition to this project, De Rigo also presented the new Sun 2015 collection by Lozza. It took its inspiration for next season from nature and the elements: from the texture of wood- and stone-effect acetates to lenses in neutral shades of brown and beige, blue and green that conjure up the colors of vegetation and the ocean. There are other important new products for Police, the Group's top house-brand. For spring/summer 2015, the eyewear collection will reflect an urban attitude inspired by the brand's distinctive traditional elements in feisty proposals with a unique style. Decisive and feminine, the color palette for the new sun collection by Furla inspired by the Neo-Pop artistic current highlights cut and size thanks to new geometries and skillful plays of light. The new Blumarine proposals reveal a refined, timeless character in models with clean lines embellished with unique elements that make them real gems for women who are perfectly aware of their sensuality.   Lanvin confirms its passion for refined and innovative eyewear in its new Sun 2015 collection in which Lanvin art director Alber Elbaz expertly interprets and develops the atelier's standards by exalting the perfect union between elegance and innovation. The Sun 2015 collection by Givenchy reinterprets the atelier's distinctive and iconic elements by focusing even more on detail, experiments in shapes and sizes, and the quality of the materials.