Athina Lux at MotoGp in Misano

What could be a better occasion to present the brand's leading product line? World history is full of men who strayed from an important course to pursue an idea, a project, a dream... Once they were called crazy; today, they are the outsiders. But they all have one thing in common, the skill to adopt a different outlook, to perceive new prospects, to make their way along unexplored paths.   ATHINA' LUX Eyewear & Sunglasses has been created by a team of young successful men with impressive experience in sectors ranging from Finance to Real estate and Global Trade. They decided to test their skills once again in the most difficult, but certainly most fascinating field: fashion. To do so they have chosen partners who shared the common trait of excelling in their respective fields.   They started with lens technology, which was entrusted to the German world leader, and continued with the precious features of frames, produced with a unique polymeric material that is not an oil derivative. To actualize such an idea it is necessary to make the most of an exclusive combination of advanced techniques and handcrafting know-how and such a combination can only be found in Italy.   And with many other figures and interpreters that support the ATHINA' LUX brand, which you will learn to love in the near future. These premises lead to the collection of spectacles and sunglasses for men and women. If not unique, they are certainly extremely innovative, and have already met with the favor of the sharpest and coolest specialists in the sector. Hence, we decided that there was no better occasion than Moto GP at Misano to launch the first ATHINA' LUX collection to a select public of sector specialists in Italy.