A new strategic partnership for Adlens® in Israel is now official

Rassin E&F will be the only Adlens® representative and distributor in Israel for The John Lennon™ Collection and Adjustables™ Rassin E&F, Eyewear and Fashion is a company managed by Efrat Rassin, an Israeli who lives in London and has over 15 years' experience in the optical sector.   According to the agreement that was signed on December 18 with immediate effect, E & F is the only Adlens® representative and distributor in Israel for the following products: The John Lennon™ Collection, based on Fluid-Injection technology, and the Adlens® Adjustables™ collection, based on Alvarez technology.   "We are excited about offering our products in one of the world's biggest new technological centers" – explained Michael C. Ferrara, Adlens® CEO and Executive Chairman. "The agreement with the Rassin family will allow us take full advantage of the potential of adjustable focus eyewear on the Israeli market".   Thanks to the knowledge and experience acquired on Israeli and international markets, Rassin E&F undertakes to offer Israeli consumers products that are both leading-edge and, in accordance with its philosophy, fun.   Efrat Rassin, founder of Rassin E&F, commented: "The innovative Adlens® adjustable focus eyewear has huge potential for resolving specific vision problems thanks to a technology that is both simple and fun".