Zerorh+ in the saddle at MotoGp 2010
Zerorh+ decided to make special edition eyewear (PLASMA model) designed to meet the performance requirements of the team and its young drivers, Marco Melandri and Marco Simoncelli, both world champions in the 250cc class.
“The collaboration with Team San Carlo Honda Gresini is not a coincidence”, stated Stefano Fabris, General Manager of Zerorh+, “we both want high levels of performance: for them it’s from the team, for us it’s from product creation and production. Zerorh+ combines top-quality materials with technological know-how that constantly drives higher performance levels”
The Team San Carlo Honda Gresini is the only one in the MotoGP world championships that is totally Italian: this is another aspect shared with Zerorh+ which boasts eyewear products that are designed, developed and made in Italy.
The collaboration with the Team San Carlo Honda Gresini is the appropriate continuation of important recent and current partnerships for Zerorh+ in the light of a communication strategy and collaboration that are consistent with the brand’s philosophy: maximum excellence of high performance eyewear for athletes in competitions.
Zerorh+ can boast two consecutive wins in the America’s Cup on Alinghi, and prestigious testimonials such as Fabio Capello, coach of England’s national soccer team, Giovanni Soldini, an expert in solo yachting, Giancarlo Cangiano, world offshore champion in 2006 and 2009, Nelson Evora, triple jump gold medalist at the Beijing Olympics, Alvaro de Marichalar, the Spanish nobleman who holds the world record for crossing the ocean on a jetski, Hrisopigi Devetzi, triple jump Olympic medalist, Alex Ascenzi, Italian triathlon champion and future Olympic athlete.
“The athletes we have chosen as our brand’s testimonials-friends combine strength, passion and performance.
For us, they are the perfect examples of credibility in sport because we always seek a deep understanding and identification of the elements of sports and our eyewear”, Fabris continued. “A choice that aims to transmit credibility derived from the specific needs of each discipline and from the search for maximum quality for an object worn by athletes and which ZERORH+ eyewear fully guarantees”.
