
Yuka: success confirmed in Germany
Because of its thorough knowledge of the markets, strategic lines and creativity, in just a short time Yuka has pushed across the confines of Italy and has been highly successful in many countries, Germany in particular, with the Alek Paul and Creativi Attivi collections.
“The principal objective of the Alek Paul collection" – stated Yuka owner Roberto Canal - "is to place the product in the country's best outlets through widespread, careful selection. Because of its quality and design characteristics, this brand will even meet the needs of the most demanding consumers.”
The refined elegance of the Alek Paul line is given by a perfect blend of modernity and artisan tradition. Also well accepted by the German market was the Creativi Attivi collection for a young, dynamic target. It is inspired by geometries where lines create animated patterns highlighted by contrasting colors.
“In Germany, the typical design and technological content of this collection" - continued the founder of Yuka – “has a well-defined segment of customers. Its target is consumers who are aware of market trends and look for fresh and innovative factors.”
The Alek Paul and Creativi Attivi collections are distributed in Germany by M4Frames (www.m4frames.de), a company with its own Germany-wide network of agents. It was chosen by Yuka for the development of a partnership that will enable Yuka to offer its products on the German market. The company shares Yuka’s values and mission and is oriented toward satisfying high-end customers with Made in Italy products featuring exclusive design and with impeccable after-sales service.