X-Ide: words in color!

Immagine Eyewear’s new advertising campaign for the X-Ide® collection is based on color and liveliness.
The creative spirit that has always distinguished this brand has come up with the idea of transforming the colors of the eyewear design into a genuinely expressive language. The protagonist of every visual is color which conjures up sensations, thoughts and images that seem to emerge spontaneously from the product: a kind of natural extension of an object and, primarily, of an idea.

An original intuition that is entirely consistent with the company’s communication strategy, whose values are reconfirmed as innovation, research and the desire to respond to a constantly fast-changing world and market.

Every visual had to include the suggestion of transgression that has always accompanied and defined the X-Ide® style: the stars of the campaign are free-living, real and inquisitive people with strong personalities, who express their nomadic and decisive identity in a hot look full of creative excesses and self-parody.

Strong ideas and styles come together in an advertising campaign with strong impact and emotional engagement.