V-Ide has become a must for Vasco fans

Outcome of the encounter between Vasco Rossi and Immagine Eyewear, the exclusive V-IDE sunglasses have become a cult object! In just 6 months, the eyewear created by the rocker from Zocca (Modena) and the Belluno-based company has captured fans all over Europe who are snapping it up at all the corners set up in indoor stadiums.

For Vasco, eyeglasses are a necessary accessory, an extension of his artistic being, a faithful companion during live performances and peaceful days of rest: there are very few photos of Vasco without sunglasses.

From this year the Vasco companion is V-IDE, the eyewear that gives him a very rock look thanks to the expertise of the Immagine Eyewear team. Through word of mouth and online communities, the eyewear has become a real must have for all Vasco fans and the hunt is on for the latest color.
The eyewear comes in only 4 colors chosen by Vasco himself and is on sale at a few selected opticians’ stores in Italy.