Upcoming Castellani 2010 collections
2010: a crucial year for the global economy after a difficult year and the ever-tightening grip of the Great Wall, the Chinese insatiability that is capable of swallowing up even the most historical and consolidated brands.
Castellani is as Italian as the Dolomites that surround its headquarters. Set up in 1967 at Domegge di Cadore, it has always been a family-run company, an Italian tradition par excellence. For the introduction of its new collections to international markets, its primary focus is on young people and trends, but also on the concept of Italianness expressed through values, imagination and dreams. It is an emotional project that includes all the reference targets.
Young and heterogeneous, sporty but elegant, agile and dynamic, the Castellani brand has been given a completely new look in a dynamic web 2.0 site with the latest generation e-commerce system and three ultra-new product lines.
“Dama D-Club” is a limited edition line of only 100 products: 50 in Full Black and 50 in Diamone White, with “Nero Alpe” lenses featuring the “Dama D-Club” logo and with a sport and fashion target.
“Toto Cutugno: l’Italiano”: a line autographed by the most famous Italian in the world, Toto Cutugno; it is mainly for markets, such as Russia and China, that are more responsive to Made in Italy.
The line dedicated to the famous singer, the absolute protagonist of the last Sanremo Music Festival and mainstay of Italian music throughout the world, will be available also in Italy and can be bought on www.castellaniocchiali.it.
But even more amazing is Castellani’s recent “Italian Eyes” campaign and the upcoming line of the same name. “Italian Eyes” is a concept, but above all it is a lifestyle totally focusing on the aesthetic taste, elegance and dynamism that has always distinguished Italians at home and, perhaps more importantly, abroad. Young, transversal and athletic, “Italian Eyes” is based on the famous “No End” line, which has been renewed and reinvigorated thanks to the web 2.0 maxi-operation that makes Castellani stand out as an eyewear producer, but also as a communication innovator.
