Sunglasses Hutunveils flagship locations in New York and London

Sunglass Hut opens two Flagship locations in New York and London, offering customers in both cities a new way to find their cool with the opening of the brand’s first ever flagship stores. The Sunglass Hut Flagship in New York is located on Fifth Avenue, the London Flagship on Oxford Street. Both stores open in the few last days.

These simultaneous openings in major cities mark an unprecedented commitment to the eyewear category.
The flagship stores are part of Sunglass Hut’s strategy to build brand equity by increasing its presence in “gateway cities” – markets that are cutting edge of fashion and retail trends and are tourist centers catering to large, dynamic and diverse consumer population.

The Sunglass Hut flagship concept was inspired by the brand’s style savvy consumers, providing a fun, innovative experience that celebrates a love of fashion and shopping.

“People are familiar with Sunglass Hut, but the New York and London flagships provide an opportunity to make the brand a consumer destination that showcases sunglasses like no other retailer in the world,” said Fabio d’Angelantonio, Sunglass Hut CEO. He continues, “Sunglasses are starting to have their place in fashion, shown recently down major runway collections in New York, London, Paris, and Milan. The consumer is bored with bags and shoes, and is looking for what’s new, what’s next.”