Sover: the success of Mido bodes well for the future

Mido had a positive outcome for Sover, the Belluno-based eyewear company which had excellent results in terms of attendance and visibility. The company kept its promises of recent months and announced new collections, new agreements and a new strategy for consolidating its position in Italy and abroad.

At Mido 2010, Sover stand changed every day to create space for displaying eyewear to visitors, but also to host three Sover events: the increasingly coveted selection of the “Donnavventura” girls, and the presence of the talented Irene Fornaciari and of the special guest Zucchero. The two performers, for whom Sover created the Irene Fornaciari by Sover Vintage Collection and the Sugar by Sover Collection, met the hundreds of fans who literally invaded the stand. Playing with the eyewear made for and with them, they also posed for the numerous photographers.

For the Sover brand - the housebrand and main subject of this “family” agreement between Fornaciari and Cannicci, but also a symbol of made in Italy quality and design since 1962 - forecasts promise to be positive as do the trends for the 1A Classe Alviero Martini, Kiton, Baldinini and Mariella Burani licenses. These brands are strongly characterized in collections that are designed and produced perfectly to meet consumer expectations.

Sover President Paolo Cannicci said he was pleased with the performance at the most important international exhibition appointment: “Demand is increasing on the Italian market also because of the three new distribution agreements with the Gant, Nickelodeon and Umbro brands. And, after a year of sluggish sales caused by the general crisis and the devaluation of many local currencies, there is a return of requests from eastern European markets, as demonstrated by the substantial presence of operators at Mido and MSOO in Russia February 24 through 27”.

Thanks to substantially stable turnover in 2009, Sover can now count on farther development in Italy and abroad, especially in the Russian market which is estimated to have double-digit growth. The maintenance of its turnover in a year that was far from easy will enable Sover to pursue a specific growth strategy: finding the right balance between designer products and those with the Sover label in order to satisfy the requests of a market increasingly seeking high quality products at a fair price. “There can be no doubt that from this point of view”, Cannicci concluded, “Sover has the advantage because of its long tradition of quality, design and technology. These factors allow the company to fulfill orders quickly because of high level and well-tested production procedures”.