Rye&Lye: shades of Africa

 The Rye&Lye® brand has always been distinguished for its decisive and unmistakable character in a niche market of passionate aficionados throughout the world. A brand for extraordinary personalities with a unique way of interpreting fashion, trends and elegance. These are not simply eyeglasses but genuine designer objects, small gems with a strong stylistic imprint. This is why Rye&Lye® is recognized not only as being a collection of eyewear, but also as a universe of ideals, a way of living and interpreting life. The Rye&Lye® project is oriented toward, and personally involves, men and women who are determined and poised, who are devoted to excellence and always seek roles in which they are the protagonists. Such strong identities are nourished by the culture of the past, but they are also enchanted by the essence of the future and the world surrounding them on a path where art and design coexist in the genuine expression of a product’s unique character.

Immagine Eyewear presents a project that focuses on women. With two new models, the collection created for this new initiative is intentionally limited given that each pair is the ultimate expression of extremely meticulous and attentive research into design and materials. The signature model of the new collection is Twiga and it comes in natural hues inspired by ivory, bone, mature wood, scorched trees and the unmistakable lands of the African continent. The models are dedicated to the colors and sunsets of Africa, to bones consumed by time, to reddish land and green sage, often the symbols of hope and survival. Featuring precious finishes and fine materials, every model is a work of art that seems to come from distant times and places. Wood temples with zebra-print Alcantara on the inside and on the acetate front piece: this is the magic of Twiga, the jewel that Rye&Lye® dedicates to all women.