Rye&Lye celebrates its first anniversary

Presented to the public one year ago during Mido 2009, the top-range Rye&Lye® collection by Immagine Eyewear is dedicated to cultured, mature consumers. Twelve months have passed since the company introduced it to the market and the results have been positive. This collection has been well-received both in Italy and abroad: the 9 models presented to date, refined vision eyewear with a future-retro flavor, are small gems that have found a niche of enthusiastic admirers throughout the world.

Rye&Lye® is a synthesis of the past and the future where design, excellence, Italian spirit and speed have led together to a new style, a new way of seeing, interpreting and creating designer objects. Rye&Lye® has adopted and interpreted the Future-Retro concept by redesigning products with the stylistic imprint of the past but with proportions, interpretations and technological applications totally future-oriented.

For the market, the collection represents a new all-Italian expression of creativity meeting technology in a combination of the past and the future dedicated to cultured, trendsetting consumers who make mature choices.

This project has given birth to eyewear with shapes inspired by the ‘60s and ‘70s but brought up to date thanks to innovative, high-performance materials. Stemming from a personal strength, Rye&Lye® represents a contemporary design concept with an international language. A brand born to be a citizen of the world.

All Rye&Lye® models combine the thickness and size of the shapes of the past with a modern and futuristic flavor. The products are visually stimulating with the special feel of leather, matte rubber and soft, sensual satin finishes.