Revert counts on Italian market

Important new additions at Revert. On the wave of the Polar brand’s excellent results and strong growth abroad, the Belluno-based company has decided to strengthen and expand its presence also on the Italian market.

Over the years since its inauguration in Belluno in 1993, Revert has successfully exported its collections, particularly to Europe, North Africa and Arab countries, with distribution in Italy focused only on major buying groups. This turning point for Revert has been made possible by its experience and thorough knowledge of the eyewear industry, interesting and rapid development and repeated confirmation at international exhibitions. The strengthening of its presence on the Italian market envisages that it will not only open up to other chains and buying groups but also, and primarily, it will introduce direct sales to independent opticians.
This extremely significant strategy will arouse the interest of many outlets given that through direct sales Revert will offer individual optical centers the same advantageous conditions previously reserved for buying groups. In addition, its commercial strategy includes a rich “image package” that will guarantee its clients complete service and an important sales tool. The package consists of a display unit, a tester for Polarized Premium® lenses, a counter mirror, window posters for promoting current campaigns, and an information totem. The offer is completed with a variety of gadgets and personalized advertising with the outlet logo.

The Revert initiative completes and consolidates an efficient manufacturing company and sales system that have always been based on excellence, optimum value for money and the attentive interpretation of market trends: simple but important values that over time have made the company and its Polar label a synonym for style and originality, especially in the eyes of its younger consumers.