Puma and Charmant renew agreement

Puma, the sport lifestyle brand, has renewed its worldwide license contract with the Charmant Group for vision and sun eyewear. 
Ever since the first license contract was signed in 2006, PUMA and Charmant have established a highly productive working relationship and have shared the same values and ambitions for the creation and production of PUMA sunglasses. The offer of a wide range of trendy, sophisticated lifestyle and functional eyewear begins with sport and continues through style, values that adapt perfectly to the PUMA personality. 
"Over the past four years, the Charmant Group has demonstrated its expertise in creating top-quality PUMA eyewear with increasingly versatile models", said Nina Wolf, Global Director of Accessories and Licensing for PUMA. "We are pleased to work with an eyewear brand with a worldwide reputation for broadening the boundaries of technology and style. Thanks to this partnership, we will continue to provide our consumers with innovative products". "We are pleased about continuing our profitable collaboration with PUMA. The blend of PUMA’s sport lifestyle DNA and our expertise in the eyewear sector will write another success story in the eyewear sector”, said Charmant Group COO Taketoshi Mizukami. 
Based in Sabae-City, Japan, the Charmant Group has 50 years’ experience in making eyewear and it is now one of the world’s leaders for the conception, creation, production, marketing and distribution of frames. It already has vast experience in the sale of such licensed brands as ESPRIT, ELLE and Trussardi. The Group operates internationally with distribution covering almost 100 countries.