Police: Sisley Volley sponsor for the CEV Cup

Police, always attentive to youth with their passion and character and ‘younique’ style, is proud to announce the sponsorship of the matches of SISLEY VOLLEY Treviso team for the CEV Cup (the equivalent of the Champions League for European football), against teams of the calibre of the Russian Lokomotiv BELGOROD, the French TOURS VB, and the Turkish Fenerbahce Istanbul. So now the famous brand of POLICE eyewear moves into the field to flank one of the most prestigious teams on the European panorama.

In line with international brand communication strategies, Police reconfirms its affinity with every unique and personal form of expression and does so thanks to a high-profile sports event for the winter 2010-2011.

The CEV Cup will take place in Belluno and will be broadcast in Italy and throughout Europe on satellite TV Sportitalia, promising to attract numerous viewers. The matches will take place on 25 November 2010, 16 December 2010, and 12 January 2011.

This is expected to be an extraordinary occasion for the brand name to second the athletes, young spectators, and VIPs present in a truly unique context, ready to cheer on the Sisley Volley, one of the highest-ranking Italian teams in Europe, who have further enhanced their image thanks to the support of Police Be Younique.