Police: profoundly blue!

Police 2011: a great communication project that revolves around BLUE.

Blue as a symbol of freedom and life on the road, a revolutionary and compelling look that became an absolute must-have between the late 80s and early 90s, when Police gave eyewear an exclusive connotation: mirrored blue lenses.

Once again, blue lenses are the stars and leitmotif of the Lifestyle brand’s new 2011 Sun Collection promoted by Police in an innovative and very sexy viral video in which the ambiguous interaction between a man and a woman suggests that the blue eyewear is the “pill” you need to boost your sex appeal.

The ironic and entertaining viral video is supported by an online campaign in the main social networks and is sure to attract the attention of users, who can access it on
sexappealenlargement.co.uk and interact with the actors to become a main player! To take part in an engaging Police competition, users can substitute the sexy character in the video by using a webcam to film their own performance while wearing Police eyewear with cool blue lenses. The prize is mirrored blue eyewear, the only ones that can kindle your desires by playing.