Police: play online

Police amazes again with the launch of the brand’s first advergame, the exclusive entertainment for its fans available on the website.

On Wednesday, July 21, the Be Younique Area presented Police’s first online game: users will enjoy getting involved in a “noir” cartoon story. John is the protagonist of a tangled spy story set in Los Angeles, the perfect city for total reflecting the brand’s feisty street style. His peaceful routine is turned completely upside down by mysterious events and characters. Virtual visitors will have the tough task of helping the hero to save the world through interactive tests that will lead him to the final solution.

Anagrams, puzzles, labyrinths and shot games are the tests that must be passed in order to solve the enigma. The cartoon illustrates the story step by step with animated and interactive situations. These sets are made more dynamic since it is possible to stop the story and access the many areas in the Police universe to find out about the brand’s lifestyle collections and then go back to the adventure.

At the end of the game, a classification shows how much time the user took to reach the end of the story so that the various results can be shared on Facebook with other visitors.

Once again Police communicates with its target in a modern and decidedly up-to-date way.