Police.it in hues of blue

The new magnetic and exclusive blue look of the police.it website is inspired by a real Police must-have of the late Eighties and early Nineties: sunglasses with mirrored blue lenses, a huge success that is recognized worldwide as part of the brand’s heritage.

The content and structure of police.it continues to be institutional, with all the information about the history of the brand and its development, news about collections for an all-round view of the Police universe, constant updating about the network of stores and a section devoted to news and downloads. The Be Younique Area is always very clickable, with entertainment, games and enticing competitions.

Only the graphics have changed: when users log on, they are immediately connected to the homepage with backstage videos of the new 2011 sun campaign, where highly impactful black and white visuals include a touch of color: the unmistakable blue of Police lenses. The image then pauses on a frame of the video. The inside pages are also personalized with backgrounds taken from the video.

The police.it blue is the symbol of freedom and life on-the-road, of a sexy and revolutionary look.