Persol renews its historical link with cinema
Cinema has always been a part of Persol’s DNA: since the Sixties, Persol models have often been the stars of some of the most representative examples of Italian cinematography and they became the personal choice of numerous unforgettable artists and talents in the world of movies and in the international star system.
The strong bond with the world of cinema is represented by the collaboration between Persol and the 67th Venice Film Festival when Persol will be present in the most symbolic locations and will accompany journalists and celebrities throughout the event. Persol will be honored to gift its exclusive models to the celebrities at the Lido.
Last year, the Persol 3-D Award for the most creative 3-D movie went to “The Hole” by Joe Dante. This year, it will again go to the movie with the most creative use of 3-D imaging and will be chosen from those produced and distributed in Italy (or presented at Italian festivals) between September 11, 2009 and August 10, 2010.
The Persol 3-D Award will be presented to the full-length movie that best embodies the new frontiers of exploration in this cinematographic language tool. The members of the jury for the Persol 3-D Award will be selected by the directors of the Festival. Persol is honored to reward a movie that testifies to extraordinary levels of innovation and the constant change in latest-generation technology.
The collaboration is also proof of the brand’s commitment to the world of culture and art of extremely high quality, exclusiveness and refinement, values that have always inspired the development of the Persol collections. Fabio d’Angelantonio, Luxottica Group Chief Marketing Officer, stated: “We are proud to renew our successful collaboration with the Venice Film Festival for the fifth consecutive season. Specifically, for two years now, Persol has been supporting the art of movie making by rewarding the creativity and innovation of 3-D movies which represent a new, avant-garde vision and the most exciting big screen experience.”
These are the 19 movies in the running for the Persol Award:
*G-Force: The World Needs Bigger Heroes by Hoyt Yeatman (24/9/2009)
*Planet 51 by Jorge Blanco, Javier Abad, Marcos Martínez (20/11/2009)
*A Christmas Carol by Robert Zemeckis (3/12/2009)
*Cloudy with a Chance of Meatballs by Phil Lord, Chris Miller (23/12/2009)
*Avatar by James Cameron (15/1/2010)
*Call of the Wild 3D by Richard Gabai (19/2/2010)
*Alice in Wonderland by Tim Burton (3/3/2010)
*Dragon Trainer by Dean DeBlois and Chris Sanders (26/3/2010)
*Clash of the Titans by Louis Leterrier (16/4/2010)
*OceanWorld 3D by Jean-Jaques Mantello (30/4/2010)
*The Final Destination 3D by David R. Ellis (21/5/2010)
*Toy Story by John Lasseter (30/4/2010)
*Toy Story 2 by John Lasseter, Ash Brannon, Lee Unkrich (7/5/2010)
*Toy Story 3 by Lee Unkrich (7/7/2010)
*U2 3D by Catherine Owens, Mark Pellington (24/5/2010)
*Shrek Forever After by Mike Mitchell (25/8/2010)
*Cats & Dogs: The Revenge of Kitty Galore by Brad Peyton (17/9/2010)
*The Last Airbender by M. Night Shyamalan (24/9/2010)
These are joined by another 3-D movie which will have its world Out of Competition premiere at the 67th Festival:
*Tungngaan 3D (The Child’s Eye 3D) by Oxide and Danny Pang (China–Hong Kong).
