Optovista presents Genius Web

One of the major new ideas presented at Mido 2010 by Optovista was Genius Web, a portal with a wealth of invaluable services and useful tools for facilitating and enhancing the work of professional optometrists.

On this free portal, Italy’s optometrists can consult the company’s catalogs online, with the certainty of having the most updated information, and have an exclusive preview of Optovista’s new products and services. They can also order lenses online through an intelligent system designed to help purchasing according to end-user needs, without wasting money or time.

System consultation, navigation and use are free and simple to optimize and they accelerate work. Registration is completed in just a few clicks and immediately gives access to a series of exclusive optometrist-oriented services for excellent sales support.

For the end-user, there is a special section giving simple explanations about the results obtained through certain treatments and processes.

Thanks to online consultation, gadgets and unwieldy demonstration devices can be eliminated from the outlet: directly on the monitor customers can be shown the usefulness of anti-glare or polarization treatments and choose the color and thickness of their lenses.

In short, the portal is a more innovative tool ideal for optometrists who want to be more competitive and improve customer relations quickly and at no cost.