Oakley: the new campaign began last Friday

Last Friday saw the start of Oakley’s first, new media campaign. High on impact and visibility throughout Italy, it communicates the brand’s main values and lifestyle.

The aim of the campaign is to communicate with and convey Oakley’s strength to a very wide consumer target: the more or less sporty, enthusiasts, leisure time aficionados…

Campaign visibility is guaranteed by posters and mega-posters, magazines, newspapers, specialist press, the Internet and major events in city centers.

The two faces and proud personalities of the campaign are Keith Lyman and Bruce Irons: the former is impetuous and unstoppable whereas the latter has a bulletproof reputation. A successful mix that breaks out of the mold.