New OakleyView application

Over 600 international patents constitute the DNA of Oakley products, the synonym of leading-edge design and incomparable vision clarity. And yet, the wide range of colors, coatings and filters for very varied environmental conditions means that the selection of the perfect combinations can be a real challenge for even the most expert in the sector. And this difficult task is almost impossible for customers who are not specialists.

Dedicated Oakley retailers have to face this challenge every day, when they explain the positive effects of each lens color and technology. At the time of purchase, the consumer is unable to fully perceive the advantages offered by the lenses on the beach, in the fog or on a glacier.

Aware of this limitation, Oakley has once more given free rein to its creativity and has developed OakleyView, “an application that brings the real world of athletes to retail to give consumers an unparalleled interactive experience”, explained Immo Paulsen of Oakley.
The OakleyView application realistically reproduces sports activities and scenes from everyday life in different light conditions so that customers can compare the effect of 18 different lens colors. The application shows breathtaking 360° views of panoramas and landscapes with a zoom option. Thanks to a system of icons that is clear and understandable in any language, the application can be adopted anywhere in the world.

All it takes is a simple step to bring to life the complex properties of a product capable of attracting potential customers thanks to its functions that are both entertaining and educational.
“Demonstrating the benefits of Oakley HDPolarized lenses to consumers has never been so easy”.