Marco Mengoni is the new face for Lozza

Chameleon-like, great performer, moody, "full of faults and even unpleasant": Marco Mengoni, the winner and unquestionable king of the third edition of the X Factor program, cultivates a style he describes as “alternative” but very personal and has chosen Lozza to complete his look with a unique accessory, Cooper by Lozza.

A real Eighties icon, Cooper is now considered to be a cult object that has spread “made in Italy” all over the world.

Passionate about art, Marco (21) is awaited at the 2010 Sanremo Music Festival with Credimi Ancora, a piece he wrote “in a moment of anger” and arranged in perfect rock style.

“Re Matto” is the new testimonial for the Lozza 2010 campaign and the perfect face for Lozza’s sensationally cool revival.