Marchon signs world license agreement with RealD
Marchon Eyewear and RealD Inc. today signed a world-wide license agreement that will allow Marchon to use the RealD logo on its new range of eyewear.
In order to enter the 3D eyewear market, Marchon Eyewear acquired the 3D technologies and patents from Microvision Optical to set up Marchon3D™. The new company, whose president is David Johnson, president of Microvision Optical, will focus on making eyewear that combines design with the best 3D technology.
According to the terms of the license agreement, Marchon3D will handle the worldwide distribution of its 3D eyewear compatible with RealD technology to movie theaters, retail outlets, e-commerce websites and also to manufacturers of electronic equipment. Marchon Eyewear, the Marchon3D parent company, will add models with 3D lenses to its branded products, which will be distributed to optometrists. The optical channel will also be offered graduated 3D lenses.
Marchon3D holds a portfolio of patents for circular polarized lenses suitable for 3D technology. They are distinct from all other 3D lenses because of their unique curved design: lenses mounted in creative frames give perfect fit and comfort in addition to excellent 3D vision, not only in movie theatres with RealD vision but also for televisions, portable computers and monitors that are compatible with the standard passive 3D technology. A key feature of the innovative eyewear is its guarantee of 100% protection from UVA and UVB rays, so they can be worn all the time, even as sunglasses.
The company makes passive 3D eyewear for all requirements and is collaborating with major cinema and television operators as well as with the manufacturers of electronic equipment throughout the world.
"RealD is committed to giving viewers a leading-edge 3D vision experience and
Marchon3D has developed a new generation of top-quality 3D eyewear compatible with RealD 3D vision with regard to design and perfect fit", said Joseph Peixoto, president of RealD Cinema Worldwide. "We are aware that the choice of movie reflects personal tastes and that fans of RealD 3D movies will want the perfect 3D eyewear to suit their personal style. Marchon3D has therefore reached a new level of fashion in eyewear with the RealD 3D label".
"Marchon 3D designs and produces leading-edge eyewear that combines refined style and shape with the highest 3D quality", said Al Berg, founder of Marchon Eyewear.
Marchon Eyewear president Claudio Gottardi added that "Marchon3D will focus on specific segments of the market, whereas Marchon Eyewear will sell 3D technology directly to optical and optometry professionals, worldwide”.
