Marchon acquires Kiss&Kill

Marchon presented its new own-brand, Kiss&Kill, at Silmo in Paris.

The new line is like the new generation: it is attracted by opposites. The traditional boundaries between classical and modern, male and female, conformism and quirkiness have merged to create a new and multifaceted personality.

Kiss&Kill’s nature is fully conveyed in the first advertising campaign, where photographer Ran Raven has captured the energy and two-sided soul of the new generation: an angel side-by-side with a devil.
The campaign consists of six images and a 3D commercial, the very first to be produced in the eyewear sector.

The product launch at Silmo included 43 sun and vision models. The essence of the brand is associated with an interesting use of the front and back of the K&K logo, with accents in red and symbolic elements like digital fingerprints and traces of lipstick.

K&K combines design, comfort and a strong personality with two uses of the lenses: one for 3D viewing and the other for regular UV protection. Many of the sun models will be available with RealD 3D lenses thanks to the numerous exclusive patents held by Marchon.
 
Kiss&Kill will be available in Europe starting January 2011.