Lucio Lozza: at Mido with renewed enthusism
From Silmo 2010 to Mido 2011 continuing along the road of new ideas, the main characteristic of the new Allison.
“The Paris fair” explained Lucio Lozza, the Padua-based company’s senior vice president for marketing, licensing and products, “brought a modicum of enthusiasm to the sector. We met key accounts and our main distributors and presented the new sun and vision models for fall 2010 and spring 2011. We signed an important distribution agreement with ADCL, one of France’s leading distributors, for the Benetton kids and Benetton lines that were presented for the first time at SILMO with huge success”.
- Mido 2011 is the next major appointment in the sector. What do you expect from this new edition?
“MIDO is continually developing and in 2011 the main pavilions will have new settings following the success of the Design Lab. Allison will take part with a new stand and renewed enthusiasm for an event that increasingly seeks to involve Italian opticians, the city of Milan, and the fashion world. At MIDO we will present the new spring/summer 2011 proposals, various sun capsule collections, Zero RH innovations, and Try Star with celebrities from the world of music present at the exhibition”.
- Try Star is new to the brand. What is its reference target? What do you expect from the launch of this collection? Where will it be distributed and where do you think it will be most successful?
“TRY STAR is a brand with strong roots in the age group from teens to about 25 which pays more attention to innovations in lifestyles, electronics, consumption: people who eventually become trendsetters. But Try Star is genuinely transversal and chameleon-like. Thanks to the unisex shapes and easy-to-change temples, these innovative sunglasses can be worn by young students, professionals, homemakers, successful singers and even the irreverent X Factor judge! The two new models and temples in 24 new colors with attractive graphics will be presented first to Italian opticians and then in all major European countries where we have a direct presence through our agents. In any case, we expect that Italy will remain our reference market”.
The more strictly managerial aspect of Allison’s post global crisis strategies and future prospects were described by its top manager Giuseppe La Boria.
“The global economic crisis coincided with our important corporate restructuring, which led to the creation of a new Allison with different people, new products, market approach and services. We are now harvesting the fruits of our efforts which can be gauged not only by an increase in sales but, and above all, by the renewed enthusiasm of our customers and collaborators”.
- We have all read about Luxottica’s success regarding its turnover for the past quarter. Can you tell us how Allison fared during the same period?
“We’ve also had growth in our reference market, Italy, in other main European markets and in emerging markets like Korea, China, Brazil, India and Central America”.
