Lélé's Untie Wear print campaign

The revolutionary strength of LÉLÉ’S UNTIE .WEAR and its engineering architecture are central to the communication: the product speaks for itself in a demonstration of its multifaceted functionality.

A technical information leaflet shows all the eyewear’s pluses:
Foldable, multifunction, very lightweight, easily transformed.
4 scratch-resistant interchangeable lenses for transformation from sunglasses to vision glasses and vice-versa.
Made in Italy top quality with a world patent.

The campaign targets a tech-friendly, forward-thinking audience sensitive to new ideas, new trends and changes in taste.
“Affari & Finanza”, “XL”, “National Geographic” and “Le Scienze” are the magazines that have been identified as being in tune with this target.

Media planning at national level covers a three-month period of February, March, coinciding with Mido, and April.