Lee Cooper debuts in optics

Lee Cooper, the legendary jeans brand and symbol of a style of life, launched sensational new optics products at Silmo 2010. For the first time at an international exhibition devoted entirely to optics, the group presented 11 new models for men and women.

The new models of the Lee Cooper eyewear collection will set a trend with their bigger lenses and the elegant, sophisticated and simple cut of frames. In tune with the classical Lee Cooper styles, the rimless eyewear will be combined with minimalist temples for a look that is both refined and exclusive. According to recent statements, the frames in the new Lee Cooper collection will be distributed exclusively in Turkey, Greece, the Middle East and South Africa.

"Currently, Lee Cooper is one of the liveliest and most dynamic fashion brands that will meet the more complex needs of the international market", stated Lee Cooper Eyewear CEO Howard Librae. "Lee Cooper is one of the top five fashion brands in Asia and is hugely successful in Europe and the Middle East. We are convinced that the Lee Cooper collection will meet with the enthusiasm of all the fashionistas who wear glasses".

For over a century, Lee Cooper genuine and chic trends have epitomized British style. The historical British brand of denim jeans is extraordinarily popular in Western Europe, also thanks to successful collaborations with world-renowned celebrities and designers, including French model and actress Lou Douillon.