Ital-lenti: new communication campaign

Ital-lenti has recently launched an initiative concerning vision wellbeing for children as part of the “Vediamo la Vita” project that accompanied the “Crociera in vista” competition at the last edition of Mido. The optician partners of the company in Puos d’Alpago can take part in a new communication campaign for raising the awareness of families about buying quality lenses from early childhood. The message conveyed in window posters will invite parents to ask their optician for precise information about the type of lenses to use in their children’s eyeglasses.

The purchase of children’s eyeglasses primarily involves the careful selection of the frame which, in addition to specific aesthetical qualities, must be made from non-toxic materials and have no dangerously sharp corners. Normally, these important considerations by families are not always applied when it comes to looking for and choosing lenses: the lack of the relevant technical information means that parents focus their attention on finding an overall solution that will not weigh too heavily on the final cost, often to the detriment of lens quality.

There is, therefore, a need for greater dialogue with opticians whose technical expertise enables them to give advice based on the needs of the child, primarily with regard to vision wellbeing, an extremely important factor during the developing years.

Ital-lenti intends to stimulate new awareness about this subject by providing information at outlets. The window poster with the visual of a bright and cute little boy looking at the world of adults with curiosity aims at encouraging families not only to ask for more information about product components, but also for assurance that lenses in the frames are really Ital-lenti PRIMA lenses that guarantee the best Italian quality.