Hoya Lens: “How good do you see?”

Hoya has presented the new vision wellbeing campaign “Ci vedi bene?” (How good do you see?), which winks at the general public from the pages of major national newspapers (Corriere della Sera, Il Messaggero, La Gazzetta dello Sport) and in selected optical centers.

In an original, elegant and professional message, Hoya informs millions of readers about the 4 vision wellbeing topics. Moreover, the authoritative “Corriere Salute” will publish the following in-depth articles about the subjects that are emphasized in educational material also at the optical centers:

• October 24: progressive lenses
• November 7: strong, lightweight lenses
• November 21: vision-sun lenses
• December 5: antireflection and anti-scratch treatments

The campaign is being viewed positively also by partner opticians who display the communication material. The aim is to invite consumers to go to optical centers to check out their eyesight or to buy the optical solution specifically for individual needs.