Here comes MCS eyewear
Valentino Fashion Group S.p.A. and Sover S.p.A. have announced a long-term worldwide licensing agreement to create, produce, and distribute a line of eyewear under the MCS brand name.
“Just one year after the birth of the brand name, the first project to expand the product range is taking shape: MCS eyewear will in fact flank the MCS Marlboro Classics men’s casual clothing collection. The production and distributive know-how of Sover and the extensive experience in working with materials like leather, so important in our world of reference, are the key factors for a successful project“ declared Luca Vinello, general manager of the Valentino Fashion Group.
The general manager of Sover, Stefano Cannicci, has nothing but praise for the agreement with the Valentino Fashion Group: “The values of the MCS brand name are increasingly coherent with the tastes of a sophisticated and discriminating target, and their upcoming evolution into the world of eyewear is a challenge that we intend to take seriously while maintaining the quality and personalization that have always distinguished our products”.
From a point of view of the areas of development, important synergies between Sover and MCS will be able to count on reciprocal and widespread growth in presence in all markets of reference. MCS, in addition to Italy, is present in 47 markets worldwide with more than 200 exclusive boutiques (of which more than 20 under direct management), 400 shop-in-shop, and more than 1500 multi-brand stores. Sover, in upholding its end of the deal, is making available its leadership standing, in presence and distribution network, on Eastern European markets and operations in more than 60 markets in Europe, the United States, and the Middle and Far East.
The first complete eyewear collections will be presented at the Mido 2011, but as soon as Silmo in Paris, from next 23 September, there will be a sneak preview of the collection inspired by a contemporary interpretation of the classics of the American Dream.
While waiting for the complete eyewear collections, the camera lens of Rémi Joutet was used for the spring-summer 2011 communications campaign with a voyage across the most authentic and less conventional America. Spontaneous, natural, and highly material snapshots emphasize the rugged and authentic soul of this brand name.
