Elena Dementieva testimonial for Maui Jim

Maui Jim, the producer of excellent sunglasses, today confirmed the start of a collaboration with tennis player Elena Dementieva, ranked world number 7. According to the agreement, Elena will be the ambassador for the Maui Jim brand and will promote the products worldwide in various forms of marketing, advertising, PR, communications and promotions.

“I am enthusiastic about the idea of collaborating with Maui Jim Sunglasses because I love the style and strength of their products,” Dementieva said. “But what really attracted me is their commitment to protection from sunlight. As a professional tennis player, many of the competitions I take part in are outdoors so protection from the sun is a fundamental aspect. Maui Jim’s decision to combine protection with top performance was essential for me and I hope that I will be able to spread this message thanks to my new role as brand ambassador.”

“We are thrilled by the idea that Elena will become part of our Ohana – the Hawaii word for family”, said Maui Jim International Marketing Manager Jim Martijn van Eerde. “In addition to being an extraordinary athlete - she won an Olympic gold in 2008 - her style and personality both on and off the court blend perfectly with our conception of humility and AKA Aloha spirit”