De Rigo and Disney team up for kids

For the 2010 season Sting and Lozza, the De Rigo house brands, are once again paying special attention to the very young thanks to a collaboration with the Disney world.

"Disney is a magical world for kids and teenagers and the products we have created in collaboration are also magical and exclusive”, Barbara De Rigo explained to Eyesway. “With this operation we expect to satisfy both parents and children by offering a top product with an exclusive, fun design. The traditional Lozza brand meets Mickey Mouse and traditional cartoons, whereas Sting, the leading brand in the world of the very young and always attentive to everything that’s cool, meets the Jonas Brothers, the pop boy band loved by kids all over the world!!"

For the 2010 season Sting presents a line of vision eyewear in collaboration with the Jonas Brothers, America’s coolest pop band of the moment made world famous by the Disney Channel. Colored stars and pop symbols, together with the faces of the band and their name like an indelible autograph on the temples, are just some of the details that characterize the “Sting Disney” models. Square or elongated shapes with dynamic, fun colors for young consumers who come even closer to a real world lifestyle by choosing cool products that interpret the style of their idols.

Lozza let kids “play” with Mickey and Minnie Mouse. Their inimitable imprint enhances the “Lozza Disney” models: shown in relief with fun pop circles and colored hearts along the temples, the most romantic Disney couple is the unquestionable star of this line. Round or square vivacious frames in bright candy colors. Mickey Mouse, the icon and synonym of Disney, for an iconic Made in Italy brand.