Charmant signs a new agreement with Trussardi
The new agreement between the Charmant Group and Trussardi was announced today during a press conference at Mido.
For over fifty years, Charmant has been known to the optics sector throughout the world for its pioneering research and development activities relating to new technologies. Driven by a constant commitment to achieving perfection and high quality for all its products, the Japanese group has become a worldwide benchmark in the increasingly competitive optics sector. Thanks to reliability and quality, the Group has been able to keep its promise of perfection and excellent service by focusing on the needs and requests of the final consumer.
The commitment to achieving maximum perfection can be seen in all the Group’s house brands, such as Charmant Titanium Perfection, Charmant Z and the new Line Art, a collection made in Excellence Titan, a new material with exceptional properties.
Backed up by its experience in the production of top-quality eyewear and thanks to an extensive global sales network that distributes to over 100 countries, Charmant is a reference partner. The transparency of the company’s commercial policy is at the basis of important and already consolidated license agreements with Esprit, ELLE, Puma and Lacoste.
The prestigious fashion house Trussardi has signed a license agreement with the Charmant Group for the production of eyewear in the Tru Trussardi collections and for the first luxury line, Trussardi 1911. The collections will be available from spring/summer 2011.
Trussardi has almost a century’s experience in the production of apparel and luxury accessories for men and women. Established in 1911, this prestigious Italian fashion house has always been committed to innovation and research and now has three major brands on the market: Trussardi 1911, Tru Trussardi and TJ Trussardi Jeans.
Trussardi is synonymous with a new lifestyle, elegance and attention to detail, quality materials and workmanship, passion and glamour but – above all – it is synonymous with excellence. The search for perfection is the aim of all the Trussardi Group’s activities.
Trussardi and Charmant is a perfect union and they have gone into partnership because they share a single objective: the continual achievement of perfection and excellence.
